We launched Brains of Minerva in September of 2009 – a feat of idealism, grit and optimism. Our focus was to create unique and of-the-moment content that offered an insider’s perspective and actionable career steps in every piece, articles that would help us all support our careers and each other. We planned to build a loyal readership that would eventually offer the numbers to enable us to sell ads, creating revenue that would support the site.

Fast forward to the present – we have learned the hard way that, though loyal, our (thoughtful, creative & attractive) audience is quite specific, and, uh, this demographic doesn’t have the reputation for being too spend-y. These, unfortunately, are not qualities that excite advertisers. We are too niche.

Producing this content takes many (many!) hours each week, and each year we pay hosting/server fees, banking fees, and business taxes. We get a lot out of putting this site together, and we know you get a lot out of reading it: we see our audience growing, and you tell us how much the site means to you when we meet you out and about in LA and New York.

These are uncertain times at Minerva. We are attempting to figure out the viability of the site for the long-term and are exploring our next steps. In the meantime, will you make a donation in honor of the value you’ve received from the site and its fully searchable archive? $10 would be great, and if you can afford more, please consider a larger donation to compensate for those who can’t contribute.

Now is your chance to let us know how important this site is to you. If you’re a performer your donation is tax deductible as an education expense, and all donors can choose to be listed on our Donation Wall with the cute/inspirational/self-promoting tag line of your choice!

Thank you for helping make Brains of Minerva healthy & sustainable, the way it strives to make your life in acting.

Photo by Webtreats